Online Travel Worldwide: A Mosaic of Separate Markets
Online travel markets are at various stages of development. In the US, the world's largest market, growth is strong, but slowing. Europe, less than half the size of the US market, still has upside potential. But in the Asia-Pacific region, China and India are on the way to becoming market powerhouses.
Attention: Marketers, Advertising Agencies, Educators, Retailers and Researchers.
The Online Travel Worldwide report analyzes the similarities – and differences – between online travel markets in order for marketers to create straight-line routes to success.
Markets at different stages of development can be valuable laboratories for learning. For example, the UK market is now experimenting with many "Travel 2.0" applications involving user-generated content, mapping and RSS feeds that have been used in the US travel market. US firms, by the same token, can follow the progress of Asian companies developing travel applications for mobile phones.
Of course, technologies and marketing programs used in one country cannot always be applied with the same results in other regions – but development times can often be shortened and many mistakes can be avoided altogether.
Key questions the "Online Travel Worldwide" report answers:
* How do the online travel markets in the US, Europe and Asia-Pacific compare in size and growth potential?
* What are some of the key features that distinguish regional travel markets?
* What are some of the common threads across regional travel markets?
* How do traditional travel agents, online travel agents and direct suppliers compete in major travel markets?
* And many more...
eMarketer Reports—On-Target and Up-to-Date
The Online Travel Worldwide report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, well-informed business decisions.
