IPTV: The Global Picture
It all depends on where you look at it. In countries such as France, Spain and Italy, IPTV has the potential to be a genuine revenue-generating service as it fills a gap in the Pay-TV market. For countries like the US and the UK, however, the revenue potential for stand-alone IPTV services will be much more limited.
Attention: Advertising Agencies, Marketers, Movie, Television and Entertainment Industries, Networks, Telecoms, Cable and Satellite Companies, Software, Hardware and Internet Service Providers and Video Content Producers.
The IPTV report looks at how the worldwide adoption of broadband is rapidly changing the picture for Internet Protocol TV (IPTV).
There are a couple of essential ingredients required for IPTV. The first is bandwidth.
eMarketer estimates that the total number of broadband households worldwide will grow to approximately 422 million by 2010. Of that number, 139 million will have sufficient bandwidth to be able to receive IPTV. (This number does not include cable Internet subscribers.) So if one subtracts cable Internet subscribers and other broadband subscribers receiving less than 2Mbps of bandwidth, by 2010 approximately one-third of all broadband subscribers worldwide will theoretically be able to receive IPTV.
Key questions the "IPTV" report answers:
* What is the current status and what are the prospects for IPTV in Western Europe, North America and the Asia-Pacific?
* What do business executives within the IPTV sector regard as the major barriers to IPTV adoption?
* What do consumers think of IPTV?
* And many more...
eMarketer Reports—On-Target and Up-to-Date
The IPTV report aggregates the latest data from marketing, technology and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, forward-thinking business decisions.
