Broadband Prices & Bundles: International Trends

As the price of residential bandwidth falls and communication and entertainment services merge, bundled packages of voice, TV and Internet are becoming commonplace—but not equal. The average cost of 1Mbps of residential bandwidth in North America is six times as expensive as Japan or South Korea and four times higher than France.

Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Cable and Satellite Companies, Software, Hardware and Internet Service Providers.

The Broadband Prices & Bundles report analyzes the similarities—and differences—in broadband development around the world.

eMarketer examined the broadband offers of 35 access providers in 11 countries during February/March 2005 and May/June 2006. The data shows that residential bandwidth is increasing across the globe providing operators with the opportunity to expand their services to include voice and video, in addition to Internet.

At the same time, competitive pressures are forcing residential broadband costs down, and in some markets it is being given away "free" with other bundled products.


Key questions the "Broadband Prices & Bundles" report answers:

* How much do consumers pay for broadband in different countries, and how does the US compare?
* Are consumers attracted to a bundle of products from a single provider?
* Is broadband becoming a loss leader to drive fixed and mobile voice subscribers?
* Which demographic segment in the US are the most attracted to bundled services?
* And many more…

eMarketer Reports—On-Target and Up-to-Date

The Broadband Prices & Bundles report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, well-informed business decisions.