Learn How to Increase Click Through Rate

If you want to increase click through rate for your pay per click ads, here are three simple tips that you can implement right away:

1.Include your dominant or most common keyword in the headline

2.Include your dominant or most common keyword in your destination URL

3.Include your dominant or most common keyword in the body of your ad

Why are these tips valuable? They are valuable because pay per click ads need to be relevant. The search engines reward relevancy. Having your keyword in your ad multiple times increases your relevancy.

Not only will these tips increase your click through rate, but they will also decrease your cost per click. How about that?