The Advertising Industry's Biggest Little Secret!
Marketers in the advertising industry are continually searching for cutting edge ways to reach niche markets and attract more and more customers to increase sales. They look for unique ways to market themselves; ways that will not only distinguish themselves from their competition, but will also leverage themselves into unknown marketable territories. Millions of dollars a year are spent on radio ads, TV infomercials, print ads and so forth. The avenues are similar and unchanging. Although they have proven to reach the masses, wouldn’t it be nice to find an untapped marketing tool that will reach potential buyers? A product that is completely underdeveloped and has the potential to change the face of advertising? Introducing the industry’s BIGGEST , little secret:
WINDOW ADVERTISING
When a company is hiring staff (especially sales persons), they spend a lot of valuable time and money choosing the appropriate people to represent the image of their business. They look for a face that will justifiably represent their integrity and motivation. However, an area that they fail to focus on is their storefront. It is what drive by traffic sees as the face of their business, and currently most storefronts lack enthusiasm and character. They are silent billboards. A consumer needs to go inside to get the feel of the establishment. Professionally hand painted window ads meet these needs and go beyond creating enticement. They offer a visual experience of excitement, curiosity and upfront no nonsense messages as to what the company has to offer its customers. Window ads bring silent billboards to life!
Window painting is a specific form of sign advertising done on a client’s windows. Its potential to draw desperately needed attention to retail outlets is incomparable to any other form of marketing. As discussed most retailers spend the majority of their marketing dollars on advertising avenues such as radio, TV, and print adds. Although their importance in generating traffic is undeniable, there is a financial sacrifice to be made and it is high. As an example a half page black and white ad in a local newspaper may run around $1000. If you were to add color, plan on adding an additional $500. The distribution is one time. How many of those people will actually take the time to read the ad, remember the ad, and act on the ad?
For a mere fraction of the price, window advertisements work 24 hours a day, every day for the duration of the ad. It provides direct attention not only to the storefront, but also up front, no nonsense information about in store promotions. All information is readily available to the potential customers right in front of their store.
Due to the demand of the well-informed consumer, the retailer has to offer far more than good deals. They must offer an experience, a felt experience. This is why we are seeing so many malls popping up that have skating rinks in them, zoos and water parks. People want to be entertained. Shopping must become more of an adventure as it is too easy for customers to buy online or through infomercials. Window ads will contribute to the over all atmosphere of the store. It provides dramatic color, excellent presentation and is extremely supportive of all in store activity and promotion.
Owing a business such as this has proven to be extremely lucrative as marketers are willing to pay high prices for cutting edge advertising. The amazing aspect of this opportunity is that you don’t have to be an artist or graphic designer. There are ways to generate profitable window ads regardless of your talents. It is not uncommon to earn in excess of $100/per hour creating window ads! It is a little secret up and coming in a big industry of profit!
