The Business of Blogging

A new blog is launched every second. But despite being the hot marketing term of the moment, blogs are read by fewer only 14% of US Internet users. Not surprisingly, over 90% of both SMBs and large enterprises still do not blog. But the situation is about to change as companies discover the benefits of blogging.

Attention: Large Corporations, SMBs, Marketers, Advertising Agencies, Media Companies and Online News and Content Sites.

The Business of Blogging report analyzes the contradictions behind why everyone is talking about blogs but so few business are actually posting them.

eMarketer looked at the business of blogging one year ago. At that time, blogging was not practical for most businesses. But things are changing, and now a growing number of businesses are moving beyond the early blogging-as-sales-tool mindset that hindered adoption.

Over time, as consumers come to expect to be addressed directly in a way that cannot be done through traditional corporate communications, a majority of businesses will blog, work with bloggers or, at least, monitor blog content.

Key questions the "Business of Blogging" report answers:

* If nobody else is doing it, why should I?
* Why should marketers care about business blogs?
* If business blogs don't generate leads, how should success be measured?
* What best practices exist for business blogging?
* And many more...

eMarketer Reports—On-Target and Up-to-Date

The Business of Blogging report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, well-informed business decisions.